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    Locate, create and innovate: London in a changing world | City of London Corporation & CPA
    Locate, create and innovate: London in a changing world | City of London Corporation & CPA

    ‘Locate, create and innovate:
    London
    in a changing world’, was produced through interviews and roundtables with
    65 large multinationals, and fast-growing scale-up businesses across financial services, telecoms, law and insurance and top property specialists and firms. It explores how changing needs and rapid technological transformations are shaping location decisions for businesses. The key emerging trends include: Access to top talent is a key consideration in firms’ location decisions; As technological advances drive business, the need for human interactions, face to face meetings and relationships, has become even more important; A growing, strategic drive to consolidation, not simply as a cost-saving function but in order to get the right people together to drive innovation and better ways of working – in buildings specially structured to meet their needs; 72% of firms in financial, insurance and professional services referred to the usage of new technology as the key factor in determining whether a company is seen as innovative Firms are demanding properties with lease terms that can accommodate rapid growth The property industry is increasingly ‘curating’ diverse tenants to create a compelling offer for tech firms, who want to be part of a community of innovators

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