Remember when we would watch the Super bowl and the ads would just pop up and we would not know what was coming? Well I am afraid that has all changed now we know everything there is to know about the spot before it airs. We know everything from how much they paid for it to what people think about it before the coin toss happens.

I like to be surprised. Good creative and a good message doesn’t have to be set up like a joke or explained to me. I see a spot and either like it or don’t. The internet and all the social and viral marketing has changed the way we see ads now, especially when it comes to the Super Bowl ads.

Personally, I miss Mean Joe Green tossing the jersey to that little boy in the tunnel and the warm fuzzy feeling that I had when I 1^st saw it. Wow and I still remember it. Funny I don’t remember any of last years ads, I wonder what I won’t remember this year…